Microsoft Photosynth 360

Corporate, Highlights, Willy Foo on April 20th, 2010 2 Comments

It’s been a long while since we’ve updated this space. The past year has had been busy. We had more than 500 events that kept us going despite the worldwide economic crisis and we are really thankful for all our clients who have been supporting us all this while.

So here’s to another event(full) year ahead! New year resolutions (yes, we know it has been 4 months past the new year)? One of them is definitely to keep this space updated religiously!

Microsoft has organised a Photosynth 360 contest offering a unique look at Singapore’s historic, cultural and sporting landmarks using Microsoft® PhotoSynth technology. This competition encourages students and photo enthusiasts to select, capture and stitch photos of Singapore attractions into one big interactive 3D viewing experience.

Now you may be wondering how it all works. Photosynth takes your photos, mashes them together and recreates a 3D scene out of them that anyone can view and move around in. Vastly different from static photos and video, Photosynth allows you to explore details of places, objects, and events unlike any other media. You can’t stop video, move around and zoom in to check out the smallest details, but with Photosynth you can. And you can’t look at a photo gallery and immediately see the spatial relation between the photos, but with Photosynth you can. You get to visit places that you may not have been, yet knowing the exact details of each spot!

This contest positions Singapore as an ideal location to host international events like the Youth Olympic Games, as it presents Singapore’s unique cultural heritage, architecture and exclusive sporting infrastructure in a virtual 3D format to the international public. Beyond the games, the contest is a celebration of Singapore’s cityscape, and serves as an avenue for youth to express their creative interpretation of landmarks in a cinematic and immersive way. All the 3D synths of Singapore sites will be permanent fixtures on Bing Maps.

“It’s clear that photography has taken off in a big way in Singapore – there were a number of great synths that really captured the essence of a given landmark. Synthing opens up new areas for photographers, at any experience level, to express their creativity and create more artistic imagery. This competition was a great platform for encouraging young photographers to experiment with composition, lighting and how a fully 360 degree image differs from a static shot. Being able to have their work immortalised on Bing Maps is also pretty cool,” commented Willy, one of the judges for the contest.

Over an interview at Mediacorp Radio 938LIVE, Willy shares what this is all about with Keith Nakamura, John Fernandez and Zainolabidin Bin Esa. Check out the photosynth of the studio done at http://photosynth.net/view.aspx?cid=54efa70e-9f9b-4fd5-a07d-39dde548ecd6.

Or do drop a visit at http://www.photosynth.net for more information.

2 Responses to “Microsoft Photosynth 360”

  1. [...] Microsoft Photosynth 360 | Instant Photography, Live Event Photography by LiveStudios [...]

  2. [...] This post was mentioned on Twitter by Willy Foo. Willy Foo said: LiveStudios: Microsoft Photosynth 360: It’s been a long while since we’ve updated this space. The past year has ha… http://bit.ly/aGT5YC [...]

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